#MaxProfit2018 was a tremendous success. Thanks to everyone who attended, especially our tremendous speakers Mark Coudray, Tom Rauen, Alan Howe, Marshall Atkinson, Brad Sullivan, and J.P. Hunt. A special shoutout to our sponsor Augusta Sportswear.
There will be more to come in terms of releasing snippets of the content from the event, but in the meantime here is the recap from the “Live Twitter” feed.
Enjoy!
When you wake up and remember today is #MaxProfit2018 pic.twitter.com/46yTXgpZJW
“” InkSoft (@inksoft) November 10, 2017
Guests are starting to arrive, getting started in less than 30 minutes #MaxProfit2018 pic.twitter.com/fSb91l40S2
“” InkSoft (@inksoft) November 10, 2017
Andddddd is we’re underway! #MaxProfit2018 pic.twitter.com/sVBjYcFRxO
“” InkSoft (@inksoft) November 10, 2017
“(Customer Focus x Marketing) + (Continuous Improvement) = MaxProfit”- @atkinsontshirt #maxprofit2018
“” InkSoft (@inksoft) November 10, 2017
Pricing for Profit – Moving From Commodity to Value with @markcoudray #MaxProfit2018 pic.twitter.com/0Wwb8zHlyp
“” InkSoft (@inksoft) November 10, 2017
Wouldn’t it be nice if you could make your competitors irrelevant? Competing by delivering value to your customers, and not on price can make this a reality @markcoudray #maxprofit2018
“” InkSoft (@inksoft) November 10, 2017
The problem with commodity pricing is:
-there is NO room for mistake
-service level is compromised
-no time to do it right
-price pressure on vendor
-resentment toward customer@markcoudray @inksoft #maxprofit2018“” InkSoft (@inksoft) November 10, 2017
What is value pricing? Anything that the customer will pay for and NOT necessarily a higher price @markcoudray #maxprofit2018 pic.twitter.com/0dEzNX9NVS
“” InkSoft (@inksoft) November 10, 2017
Going from commodity to priemium is where you want to be. @inksoft can help you get there #MaxProfit2018 pic.twitter.com/tcOCy2oXvv
“” InkSoft (@inksoft) November 10, 2017
Do you want these shirts to be personal favorite or be used to wash a car? – @markcoudray. Asking leading questions to your customers can get them out of the low price/cheap mindset #maxprofit2018
“” InkSoft (@inksoft) November 10, 2017
If you are in this industry you should be thanking @customink every day because they’re framing the market you can exceed. They CAN’T compete with you on the experience you can provide to customers #maxprofit2018 pic.twitter.com/ztFCR5WDcb
“” InkSoft (@inksoft) November 10, 2017
“Segmentation can add 20-40% more revenue per order” @markcoudray #maxprofit2018
“” InkSoft (@inksoft) November 10, 2017
Delivering value increases the length of the individual customer lifetime. Longer lifetime leads to:
1 ) Higher Average Sales
2 ) Reduced Sales Cost
3 ) Reduced Learning Curve
4 ) Increased Frequency of Sales
5 ) Referral & Word of Mouth#maxprofit2018 @markcoudray“” InkSoft (@inksoft) November 10, 2017
Next up @TomRauen247 on selling with InkSoft stores #MaxProfit2018 pic.twitter.com/VrwS7kvxPU
“” InkSoft (@inksoft) November 10, 2017
“Whoever makes it the easiest for the customers to buy will win!”-@TomRauen247 #maxprofit2018
“” InkSoft (@inksoft) November 10, 2017
4 primary types of stores we use on a daily basis:
– Team Stores
– Company Stores
– Client Stores
– Fundraising StoresI wonder if there’s a platform that could handle all of these….#maxprofit2018 pic.twitter.com/0ggezA0wdu
“” InkSoft (@inksoft) November 10, 2017
6 core items that should be in every store:
1) T-shirts
2) Long Sleeves
3) DriFits
4) Crewnecks
5) Hoodie
6) DriFit Hoodie #maxprofit2018“” InkSoft (@inksoft) November 10, 2017
“Company Stores are recurring revenue. Literally make money while you are sleeping.” –@TomRauen247 #maxprofit2018 pic.twitter.com/yynXso0LAO
“” InkSoft (@inksoft) November 10, 2017
How to Maximize Profit from Client Stores:
– Make Re-Orders Easy
– Cross-Sell
– UpSell
– Shorten order cycle
– Add new clients through refferals#maxprofit2018“” InkSoft (@inksoft) November 10, 2017
Fundraising Stores on @inksoft make it easy to reach large audiences:
– Open/Closed Period
– Fundraising Goals (Psychology behind deadlines)
– Variety of Items
– Pre-selling before event increases order size
– Ship to supporters EVERYWHERE not just locally #maxprofit2018“” InkSoft (@inksoft) November 10, 2017
“Marketing InkSoft Online stores using social media can be powerful and often times like shooting fish in a barrel” –@TomRauen247 #maxprofit2018
“” InkSoft (@inksoft) November 10, 2017
We’re switching all of our stores from Shopify and Order My Gear to @inksoft because you can just do a whole lot more with InkSoft #overheardatmaxprofit #MaxProfit2018 pic.twitter.com/PoaNCdkW3v
“” InkSoft (@inksoft) November 10, 2017
And we’re back with @Alan_Howe of @SAATI_live talking about cost savings for production #MaxProfit2018 pic.twitter.com/AEsLy7GTzK
“” InkSoft (@inksoft) November 10, 2017
“Screens are equipment, not consumables. Presses, dryers & exposure unites are useless without screens. This is the foundation and everything builds on them” –@Alan_Howe #maxprofit2018
“” InkSoft (@inksoft) November 10, 2017
What happens with poor screen tension?
-mesh marks
-rough prints
-frosting peaks #maxprofit2018 pic.twitter.com/u4UTVVDqT8“” InkSoft (@inksoft) November 10, 2017
“as an industry…we have forgotten the fundamentals of screen printing” –@Alan_Howe #maxprofit2018
“” InkSoft (@inksoft) November 10, 2017
Gains with better tension:
– Better opacity
– Faster flash times
– Faster squeegee speeds
– Faster press times
– Controlled cure of the garment
– Consistent stencil
– HIGHER INK YIELD@Alan_Howe #maxprofit2018“” InkSoft (@inksoft) November 10, 2017
“If you can’t measure it, you can’t control it” –@Alan_Howe. The only way to measure screen tension properly is with a tension meter. #maxprofit2018 #screenprinting
“” InkSoft (@inksoft) November 10, 2017
“take a portion of what you invest in your print machines, and put them in your screen rooms, profit will be made” –@Alan_Howe #maxprofit2018 #screenprinting
“” InkSoft (@inksoft) November 10, 2017
Now we have @InkSoft own @atkinsontshirt on efficient shop workflow, scheduling, and shop operations #InkSoft #MaxProfit2018 #screenprinting pic.twitter.com/GNRb3A1giE
“” InkSoft (@inksoft) November 10, 2017
When it comes to workflow, aim for the “no think approach”
– Make it easy for people to do the right thing
– Decoration method doesn’t matter
– Communicate your intent
– Ask a lot of questions
– If something takes 5 steps, how can you make it 3#maxprofit2018 pic.twitter.com/OLXR8qAgPl“” InkSoft (@inksoft) November 10, 2017
Here’s a few ideas to increase efficiency from @atkinsontshirt:
– Speed starts w/ complete, accurate, and detailed information
– Ship date is the most important item on the work order, and work backward from there#maxprofit2018“” InkSoft (@inksoft) November 10, 2017
To build a better workflow concentrate on these 4 things:
1) Cleanliness & Organization
2) Set clear expectations. Focus on Accountability
3) Do everything as early as possible
4) Use information & plan tomorrow’s production, today@atkinsontshirt #maxprofit2018 #screenprinting“” InkSoft (@inksoft) November 10, 2017
Building speed is based on two things, capacity and velocity. #maxprofit2018 pic.twitter.com/WkqTTGYV03
“” InkSoft (@inksoft) November 10, 2017
3 things you can to to be instantly faster:
1) Kit Packing – stage everything the Work Group needs early
2) Teamwork – No “defend the castle” attitude (i.e. sales v. art)
3) Training – The rule of 3 (3 people should be able to complete every task)#maxprofit2018“” InkSoft (@inksoft) November 10, 2017
3 rules to live by to have more profitable production by @atkinsontshirt :
Rule 1) You are only making money when you are decorating
Rule 2) You can’t manage what you don’t measure
Rule 3) Ask why consistently #maxprofit2018 #screenprinting #profit pic.twitter.com/atbF08j0eJ“” InkSoft (@inksoft) November 10, 2017
Brad Sullivan of @augustaactive next on the stage, talking about the magic of the up-sell. #MaxProfit2018 pic.twitter.com/0Ca5lOxzP4
“” InkSoft (@inksoft) November 10, 2017
Increasing profitability tips from @augustaactive:
TIP #1 – Target the Right Customer
– Define your product or service from their point of view
– Define your ideal customer
– Determine the best medium to reach this customer#maxprofit2018“” InkSoft (@inksoft) November 10, 2017
cont)… profitability tips from @augustaactive:
TIP #2 – Spend Time on Discovery
– Center conversation around customer needs and challenges
– Questions and active listening builds trust
– Targeted follow up questions unlock true opportunity#maxprofit2018“” InkSoft (@inksoft) November 10, 2017
cont)… profitability tips from @augustaactive:
TIP #3 – Sell Solutions Not Products
– Consider customer pain points and how you can resolve
– Engage and inform
– Highlight differences
– Sell the real value#maxprofit2018“” InkSoft (@inksoft) November 10, 2017
cont)… profitability tips from @augustaactive:
TIP #4 – Believe in the Potential!
#maxprofit2018 pic.twitter.com/dyvKlZAZ2z“” InkSoft (@inksoft) November 10, 2017
And the grand finale, an InkSoft road map with @inksoft Co-founder JP Hunt #MaxProfit2018 pic.twitter.com/72FadGxlNn
“” InkSoft (@inksoft) November 10, 2017
