Pondering how to maximize your profit in your shop for 2018?
It might seem early, but next year is practically here. Get a jump on building more profit into your shop!
InkSoft is proud to host MaxProfit 2018, which will be a fantastic learning event that is specifically targeted to our industry.
Whether you are an InkSoft user or not, this is one event you don’t want to miss.
- Mark Coudray will teach you how to price effectively and sell on value.
- Tom Rauen will teach you secrets of marketing your shop and building a better customer base.
- Alan Howe will teach you how to save money in production and build better margins.
- Marshall Atkinson will teach you how to tighten up your workflow and the value of organized thinking.
- Brad Sullivan will teach you how the right garment can add more money to your bottom line.
- JP Hunt will teach you what’s ahead for InkSoft and the future of the platform.
Not to mention, there will be a roundtable discussion loaded with questions from event participants.
Got a problem? Find out what our expert panel would do!
Sponsored by Augusta | Holloway | High Five
A gigantic shout out to our friends at Augusta | Holloway | High Five for stepping up and sponsoring the event! These guys are all about performance and it shows.
Here are the Details
MaxProfit 2018 will be a day-long event on Friday, November 10, 2017.
Don’t let the year in the title fool you…this knowledge packed day is all about planning for next year.
It’s at InkSoft!
We’re excited to be hosting this event at InkSoft. 1830 W. University #106, Tempe, AZ 85281. It’s where the magic happens every day with our team, so it makes sense to have the event right here in our living room.
Register Now for MaxProfit 2018!
MaxProfit 2018 is a limited seating event.
$50 per person, but only two people per shop can attend. The day starts off with a registration and networking breakfast at 7:30 am, with the event kicking off at 8:30 am. Both breakfast and lunch are included. See the itinerary below.
Need a Hotel?
We’ve blocked off some rooms at the Marriott Courtyard Tempe for $135 a night. The block closes on October 20, 2017, so be sure to get your room early.
MaxProfit 2018 Itinerary
7:30 – 8:30 am – Registration Check-In
- Can’t wait to meet you!
7:30 – 8:30 am – Networking Breakfast
- Come network and meet other shops!
8:30 – 8:50 – Welcome Message!
- Remarks from Marshall
- Introduction of key staff members
9:00 – 10:00 – Pricing & Digital Marketing Strategies – Mark Coudray
- Pricing for profit
- Selling on value
- Mining your existing customers
10:00 – 11:00 – Marketing Best Practices for Shops – Tom Rauen
- Marketing stores to customers using social media channels
- Using non-social media marketing too
- Connecting marketing efforts to sales
11:10 – 12:00 – Roundtable Selling Discussion / Q&A – Mark, Alan, Brad, Tom & JP
- Marshall moderates discussion
- Questions submitted from audience
12:00 – 12:30 – Catered Lunch
12:30 – 1:30 – Cost Saving Strategies for the Screen Room & Production – Alan Howe
- Production best practices
- How to increase profit with continuous improvement in production
- Better shop operations = maximize profit
1:30 – 2:30 – Efficient Workflow, Scheduling, Shop Operations – Marshall Atkinson
- Workflow, staging with Kit Packing
- Organizational strategies to increase efficiency, reduce cost
- Uptime vs Downtime
2:30 – 3:30 – Maximizing Profit with Apparel – Brad Sullivan
- Best selling apparel to maximize profit
- Show 2018 sneak peek
3:30 – 3:45 – Short Break
- Soft drinks, water, cookies, etc.
3:45 – 4:45 – InkSoft Future Roadmap – JP Hunt
- InkSoft Future Roadmap
- Here’s what’s ahead and why it matters to your shop
MaxProfit 2018 Speaker Bios
For the past 30 years, Mark has been developing and implementing digital technologies for the specialty printing industry. His work has been published globally in more 500 articles, papers, and columns in multiple industry publications for more than 35 years.
Current activities involve the strategic planning, direction, and transition for companies moving from an analog marketing delivery model to a digital model.
Mark is actively involved in the R&D of sales, marketing, and analytically driven social media technologies as well as the implementation into commercial environments.
Tom Rauen founded Envision Sports Designs custom screen printing and embroidery after graduating from the University of Dubuque in 2005. In 2011, Tom broke the Guinness World Record for wearing the most t-shirts at once with 247 t-shirts.
He started the Screen Print Marketing Blog and Facebook Group in 2015 for consulting with other printers in the industry and sharing his sales and marketing expertise.
He has been recognized for the Dubuque Rising Star award, 365 Impact Award for Community Pride, University of Dubuque Alumni of Merit, JCI Outstanding Young Iowan, Young Professionals Business of the Year and Chamber Member’s Choice Award for Excellence in Social Media and Business of the Year.
Alan Howe is a native of Detroit Michigan with 30 years of industry experience. He entered the industry in 1987 with an equipment manufacturer and has since held technical-sales and management positions with well-known companies including Jay Products and Easiway Systems.
Alan resides in Columbiaville Michigan and is a Technical Sales Representative for the SAATI Chemical Division of SAATI Americas. As a seminar speaker, with many articles published, he is a familiar face at trade shows and industry events.
Alan has also traveled the world as a short-term missionary and still is involved in humanitarian efforts locally, domestically and worldwide.
Marshall Atkinson is the program manager for the InkSoft Production Manager Tool.
This software targets decorated apparel shops to easily automate production scheduling, help make proactive decisions and understand shop production metrics to build better efficiency.
A veteran of operational leadership in large contract apparel decorating shops, Marshall frequently contributes to industry trade magazines and speaks at trade shows. He shares relevant content through the InkSoft blog, videos, webinars, live events, and the InkSoft Podcast The Big Idea.
Brad Sullivan is a performance driven leader with the unique ability to turn insights into action. He started his career at P&G where he learned the fundamentals of marketing in a world class organization. His next move steered him to Newell Rubbermaid where he worked in the field and experienced “the moment of truth” every single day. These unique experiences led him to Holloway Sportswear.
At Holloway, Brad is the Senior Director of Key Accounts and is responsible for building growth by driving partnerships.
JP is a coffee enthusiast and technology addict. He’s also the co-founder of InkSoft, an Inc 500 fastest-growing software company that provides a complete solution for decorators to sell online and grow their businesses.
With over 10 years of experience in the industry, his focus is on weaving together digital marketing and strategic planning to solve the problems printers face every day.
Have you subscribed to InkSoft’s YouTube channel? JP posts regular tips on how to use our software. Check it out here.
Got MaxProfit 2018 Questions?
We’re not going to leave you hanging.
For travel, city or any general questions about the event please contact Morgan Mandarino with InkSoft at (480) 360-1410 or email@example.com.
For particular questions about the event programming, please contact Marshall Atkinson with InkSoft at (480) 351-0740 or firstname.lastname@example.org.
We’re happy to help and look forward to meeting you!
Reserve your seat for the event today!