In this episode of InkSoft’s Sell More Merch podcast, we are joined by Jeremy Picker, creative director, and CEO at AMB3R Creative, a Colorado-based merchandise design firm with over 20 years of experience in the fashion industry.
We chat with Jeremy about how he has grown his business by leveraging outsourcing products and services outside of his core competency. We cover a lot of ground and unpack valuable and actionable tips for serving customers better and creating new revenue opportunities. Topics include the importance of establishing an emotional connection to a brand through the merchandise, the importance of fast accurate communication with both clients and suppliers, and some key things to look for when selecting a new production partner.
You’ll also share an eye-opening moment when Jeremy shares how much growth his business has experienced since he decided to add specialty products to the merchandise packages he offers his clients.
Jeremy has helped launch and grow merchandise for major label brands and is passionate about creating retail quality merchandise for the non-profit sector to fuel fundraising efforts and expand awareness. His client list spans from churches to restaurants to corporations, and he designs apparel for Podswag, the merch side of Stitcher and Earwolf, doing work for some of the most popular podcasts today, including Conan O’Brien’s, Lavar Burton’s, Bill Nye’s and more.
Jeremy is also a cancer survivor and a co-founder of ESTAINE, a premium quality accessory line to support cancer education.