Episode #2: Segmentation

We’re back with another episode of the InkSoft Thought Starter mini podcast. This week we’re digging into a classic marketing technique called “segmentation.”

Segmentation is basically organizing groups into smaller sub-groups with similar interests and/or behaviors. It is super important for finding potential customers, communicating with current customers, and helping your customers be more successful with their orders.

Listen as JP and Matt dive into the topic and kick around some ideas that apply specifically to the print industry. Then, take a few minutes to see what you can do to segment your audience and deliver exactly what they need/want. Let us know how it goes!

We’ll see you soon for the next episode of InkSoft Thought Starter. If you have ideas for topics, success stories, or questions, drop us a note at hello@inksoft.com