Perfect PR 

Welcome to our next BIG Idea episode!

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This week we are joined by Deborah Sexton of Saracen Communications. She has been in the apparel industry since 1981, where she started with Impressions Magazine as a writer. Since then, she has been Editor-in-Chief of Impressions Magazine and currently leads her own PR agency, Saracen Communications.

In this episode, we cover topics like:

– Why shops struggle with marketing and self promotion
– How to get started in PR for your business
– Developing an identity to match your message
– Finding your sweet spot in the market
– Tools for planning
– How to use a press release

Here’s the episode…enjoy!

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