Heard of the Here for Good movement yet? It’s the brilliant brainchild of Sloan Coleman, “Monster Marketer” at St. Louis-based screen-printing shop Tiny Little Monster.

T-Shirt Fundraising Online Stores for Screen Printing Businesses

Here for Good fundraising Stores are popping up all across the decorated-apparel industry, as screen printers imprint T-shirts with local businesses’ logos: Half the proceeds go to support the local business and the other half helps keep the printer afloat.

Coleman launched Tiny Little Monster’s Here for Good store, effectively springboarding a grassroots movement to do good in our communities during the COVID-19 outbreak. We talk to Sloan about the most surprising things she’s learned from jump-starting this do-good movement—and how other shop owners can gain the most traction from this fundraising opportunity. Ultimately, it’s still going to be smaller decorators vs. larger e-commerce corporations like Tee Spring and Custom Ink, so Sloan weighs in about what shifts decorators should consider when they look ahead to doing business in the post-coronavirus economy.

We’re hoping that Here for Good truly is a movement, that while rising from a crisis, endures after things settle into a “new normal.”

Listen to the podcast

Don’t miss a new episode! Be sure to subscribe to InkSoft’s Sell More Merch podcast where ever you listen to podcasts. Find us on Apple Podcast, Spotify, Google Podcasts, and Breaker.

Be sure to give Tiny Little Monster a follow on Instagram @tinylittlemonster

Check out Sloan’s book recommendation: James Altucher’s Choose Yourself!

Access our Free Online ‘Here for Good’ Fundraising Class, and Marketing Kit