Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.
InkSoft’s Google Analytics function embeds a Google tracking code into each page within your InkSoft driven web stores. What the heck does this mean? Google will track how many people visit your web site, where they are coming from and how long they stay on your site.
If you haven’t already set up a free Google Analytics account and completed this process check out this tutorial to see how it’s done.
Rather than logging into your Google Analytics account to see the performance of your site download Polaris. Polaris is a free Adobe Air app that allows you to get all of your Google Analytics information right from your desktop.