Nathan Anderson, FM Expressions Custom Heat Transfers

Our guest for this episode of InkSoft’s #SellMoreMerch podcast literally grew up in the industry – from a high-chair by a dryer to lying about his age to work trade show floors with his father, Nathan Anderson of FM Expressions has seen it all.

Listen in as Nathan shares his industry expertise in helping print shops and apparel decorators sell more effectively through the use of custom screen printed heat transfers.

Here are some of the topics we discuss in this episode:

  • How heat transfers and custom online e-commerce stores are a perfect match.
  • How transfers can assist in turn-key fulfillment programs. 
  • How custom heat transfers can fill the gap between direct-to-garment and screen printing. 
  • How to use custom heat transfers in short-run sales scenarios.
  • How to use heat transfers to balance and solve seasonal volume and capacity challenges.
  • How heat transfers can unlock new selling opportunities.
  • How heat transfers solve tricky dye migration and other challenges related to decorating on performance fabrics.

Listen to the conversion below, or on your favorite podcast app, or on Spotify or Apple Podcasts.

Want to leverage custom heat transfers in your business?

Of course, you do! Click the button below to get your free FM Expressions account and free sample pack today. 

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