Episode 017 of The BIG Idea Podcast by InkSoft is now live!
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This week we are joined by Jay Busselle with Printa Systems. Jay started screen printing in high school, and eventually turned into a family business that focused on screen printing and promotional products. After his parents retired and sold the business, he worked for an industry software company that focused on graphics, design templates, logos, and production-ready artwork.
He is currently the Sales and Marketing Director at Printa Systems.
In this episode, you’ll learn about:
- How to define “branding” and why it’s important for your business
- Updating your forward-facing presence (including online)
- Using social media engagement for your brand
- Starting conversations with content
- How to freshen up your logo to drive results