Have you seen the Discovery Channel’s popular show Fast N’ Loud? In each episode, motor mastermind Richard Rawlings and mechanical prodigy Aaron Kaufmann search the far-flung corners of Texas and surrounding states for forgotten and derelict classic cars to buy and restore at their Gas Monkey Garage in Dallas, Texas.
Why its a Success:
Popular national television show + a dedicated and enthusiastic viewer base creates a perfect storm for offering merchandise. Gas Monkey Garage leverages their success and website to promote the availability of the merch store.
From the time of launch, the Gas Monkey Garage merch store has produced over 3,589 orders!