InkSoft can help you generate online sales and boost your retail brick and mortar revenues.
School administrators at a large, local high school needed to provide students and staff an easy, cost-effective means to purchase school apparel and spirit wear, while mitigating the added expense and logistics of ordering and storing the necessary inventory. Screen Printing Company (SPC) provided a custom online store for them, which addressed all of these needs. The online store generated $2,900 in sales, but SPC received an additional $80,000 from the school in brick and mortar business as a direct result.
$46,030 gross margin
A local area restaurant wanted to provide employees and customers a way to purchase company apparel without the need to start a retail center or hire more personnel. SPC provided an online store, which did just that. The online store generated $800 in sales but created $12,500 from the restaurant in additional brick and mortar business for SPC.
$7,435 gross margin
SPC pursued a local little league as a new client, which wanted the ability to customize logos, solve cumbersome inventory issues and deal with specialized orders of single items (an extra hat, shirt, etc.). SPC was the “only company” that could provide the tools they need. Parents were thrilled that they could order any number of shirts and still be able to customize them. The online store generated $1,200 in sales but SPC received $15,000 from the league in additional brick and mortar sales.
$9,090 gross margin
A large out-of-state swim team was looking for a company, which could handle large orders and still provide customized shirts and garments. SPC demonstrated the ability to do both by providing them with an online store and subsequently received an $8,000 order. Two parents on the team, both members of their respective PTAs, were so impressed by SPC’s solution that they retained SPC’s online services for their schools, resulting in $16,000 of additional revenue. By providing an online solution for these customers, SPC was able to bid for and win out-of-state work, which they otherwise would have found inaccessible.
$13,970 gross margin
A local nonprofit company needed an affordable solution to provide customers and employees an easy and effective way to purchase individual pieces of apparel, while retaining the ability to place larger orders for their various events. SPC provided a custom online store, which could both handle the individual orders and solve the inventory and manpower issues confronting the larger orders. This all-in-one solution made SPC the sole supplier for all of the nonprofit’s upcoming events, resulting in $1,700 in online sales and an addition $45,000 from the nonprofit in brick and mortar business.
$21,950 in gross margin
SPC was one of many printing companies bidding on a contract by The State Department of Transportation for all DOT employee apparel and garments. SPC won the bid by providing a custom online store with pre-designed templates, where an employee could order a single piece of clothing and still have the ability to customize it with their name and department. That year, the subsequent online sales were $2,000, but SPC received an additional $35,000 from DOT in brick and mortar business.
$20,650 in gross margin