Bottom Line Up Front: With our new signage services, you can offer your customers more than 1,000 unique products without having to buy equipment or invest in additional staff and training.
Take a minute to think about your shop’s customers and what kind of products and services you offer. Do you think to yourself, “we’re a screen-printing company, and T-shirts are our business,” or maybe even “we’re a team sports printer, so jerseys and team gear are our niches.” Whatever your specialty might be, your shop should be thinking about adding more products and services to your lineup. If you can provide more for your existing customers, you’ll also be able to bring on new ones, and you’ll be able to stay ahead of the competition.
Here are three big reasons why you need to be offering more products:
- E-commerce Isn’t Going Anywhere – While every custom branded merch business has a brick-and-mortar component, it’s no secret that e-commerce is booming, and that boom isn’t subsiding anytime soon. The more you can offer to your customers online, the better you’ll be able to retain existing customers and attract new ones. And 2022 is expected to be a very busy year in e-commerce. A recent report by Adobe estimates Americans will spend $1 trillion online in 2022. That’s a massive market share worth getting your hands on.
- Customers Want a One-Stop-Shop – How often have you set up a work order for a customer only to realize they also need other printed goods your shop doesn’t offer? Maybe you’re able to print the T-shirts, hats, and hoodies they need, but they need to go online or down the street to buy custom-printed banners or decals. If you’re able to present your business as the one-stop shop for your customers, you’ll have less of a chance of them going elsewhere for their printed merchandise.
- New Opportunities/Demographics for Your Shop – Simply put, if your shop can offer more products and services to the public, you’ll be able to bring in more business and boost your bottom line. And by offering new and diverse sets of products, you’ll be more likely to attract customers from different niches and demographics than you might’ve had previously. For example, if you print for team sports but now you’re offering goods like keychains, lanyards, and banners, then you’ll catch the eye of corporate clients.
Maybe you’re also thinking, “we don’t have the budget/overhead to offer more products.” Well, the good news is that with InkSoft, you can offer more products and services without having to add more equipment or in-house inventory.
Here’s how InkSoft can help you offer more products…
You can now start selling a whole other product category through a recent partnership with a third-party provider for signage. With InkSoft Signage or signage-as-a-service, you can target new customers who need customized signs and banners. You can also use it as an add-on or upsell to existing customer accounts. Use this service to solidify yourself as a one-stop shop for customers who need everything from printed apparel and promo goods to signage and stickers. Plus, using this service will help you stand out from the competition and retain more profitable jobs.
What’s more, you won’t need to purchase more equipment or add in-house inventory to offer signage products. Products are printed, processed, and shipped straight to your customers, saving you time and money in labor hours. And if your customers need products in a rush, they have multiple quick turnaround options, depending on the time of day ordered.
Accelerate Your Upsell
This service gives you a whole new set of products you can combine with your apparel and promotional products for your current customers. Bundle those T-shirts, hoodies, and hat orders with fresh products like:
- Vehicle Magnets
- Floor Graphics
- Window Graphics
Tap Into a Booming Market
As we mentioned earlier, adding more products to your lineup opens your business up to new markets and niches. And that’s 100% the case by taking advantage of InkSoft’s signage program. Some estimations project the large-format printing market (where most signage customers exist) to grow from $9.3 billion to $11.2 billion by 2025. That’s a massive chunk of revenue you can take advantage of now, simply by adding signage as another product category your shop offers.
Seamless Integration with InkSoft
If you’re already an InkSoft user, signage products are easy to access and customize, like other custom-branded products with the Online Designer. Customers can create customized signs, banners, stickers, and decals from your website. Best of all, the designer features bleed and cut line guides, so design mockups are custom-tailored specifically for signage printing specs.
Get Started Today
With InkSoft’s signage products integration, you can be the one-stop-shop for all types of customers, maintain a strong e-commerce presence, and tap a booming market that you might not have considered before. Plus, you won’t have to turn jobs down or lose those high-volume orders because you don’t have the capacity or staff to tackle them.
Ready to start selling more products today? Learn how easy it is to sell high-profit margin signage using InkSoft.
Not an InkSoft user? Contact an InkSoft Client Advisor today for a free, personalized tour where we’ll answer all your questions.
Take the Next Step
Learn how to take your business to the next level for less than $10 per day.