Build the Perfect Decorated-Apparel E-commerce Site: Part 2

What experiences does the typical consumer expect when shopping and purchasing personalized apparel? Your website needs to satisfy as many expectations as possible. 

Yes, it’s time to take a hard look at your current website, and see how many of these questions you can answer “yes” to—if you tally up more than a few “nos,” it’s time for that website revamp.

Do your site visitors understand what you offer?

  • Can they easily review your product and service offerings?
  • Can they easily see how to buy your products or engage  services for their project if they think it’s a fit?

Can your site visitors easily browse and buy on your site?

  • Can they easily browse your blank products?
  • Can they review artwork options, including designs, graphics and fonts?
  • Can they customize their designs online?
  • Can they get an accurate price quote? 
  • Can they check out, pay and complete their order?
  • Can they review their order history?
  • Can they place reorders?
  • Can they print or reprint order receipts?

Can visitors communicate with you and your team? 

  • Can they easily find your contact information?
  • Can they quickly request more information or send you questions?
  • Can they check on their order status at any time?
  • Can they share images of blank or personalized products with their colleagues, family or friends? 
  • Can they locate your policies related to returns, refunds and shipping? (Note: Payment processors require clear, accessible terms and policies.) 

Can your visitors easily access your site from any device?

  • Have you optimized your site so customers can research, browse and buy from any desktop or mobile device? 


How to Create a Winning Business Website:
E-Commerce for Apparel Decorators & Print Shops

Thursday, February 13th, 11:00 am EST