In this episode of InkSoft’s SellMoreMerch Podcast, I discuss one of the most important sales lessons I’ve learned. I’m sharing this in hopes that you’ll be able to integrate this knowledge into your sales and marketing practices to help you sell printed products more effectively.

Listen now to hear how:

  • You can use ‘anchoring’ to help guide prospective customers in the sales process.
  • You should use confidence as a simple way to reduce risk and establish trust.
  • You can (and should) open the door to differentiation.
  • You can move away from ‘pricing’ onto other important buying considerations.

Did you know we have two podcasts? The BIG Idea podcast hosted by our friend and industry guru Marshall Atkinson, and of course SellMoreMerch. Be sure to subscribe to both on your favorite podcast app to get new episodes delivered automatically.

Sell smarter. 🧠

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