Bottom Line Up Front: With an extensive skill-set and seven years of company experience already under his belt, Michael was our top choice for CUXO. Here’s all the evidence you need to agree.

At InkSoft and GraphicsFlow, we know that usability matters. We know that it’s what makes our platforms stand out in a world of needless complexity, and we know that it’s responsible for keeping you — our community — engaged.

The accessibility of our web-based solutions is never an afterthought. We’re not just here to innovate in a vacuum; we’re here to innovate in a way that’s valuable to you. Because if it’s too tedious, confusing, or labor-intensive for you to use — then what’s the point?

So: usability. It’s been at the center of everything we’ve done throughout our business’s history, and it’ll continue to be the cornerstone of our offerings as we evolve. It’s a big deal to us. This is why we need experts at the helm who embody and relentlessly pursue the same priorities.

Enter: the Chief User Experience Officer (CUXO) role. Created to bridge the missions of holistic product innovation and user experience excellence, and we knew the leader tapped to fill it would need a uniquely broad skill-set. And a deep hunger to reach new heights.

Ladies and gentlemen, we’re thrilled to introduce you to Michael Wolf — our ideal candidate for the job.

Michael Wolf, Chief User Experience Officer

Michael Wolf is stepping into the CUXO position for InkSoft and our sister company, GraphicsFlow, but it won’t be the first time he’s stepping into a position with us. In fact, Michael’s a veteran InkSoft team member, having already been a part of our team for more than seven years.

In 2014, he came on board as a Front End Developer and UI Designer. Then, after impressing just about everyone he came into contact with, he was promoted to UX Designer — and then Director of Product Development not too long after that. (You know us: when we find exceptional talent, we’ve got no choice but to hand them the reins.)

Since 2019, Michael’s been an invaluable force to our whole product team, continually pushing the boundaries and keeping an eye on the big picture. So, when the Chief User Experience Officer role came into focus, he was a natural choice.

The primary goal of the CUXO job description is wide-lens by nature: to curate and maintain an engaging — and impactful — holistic user experience for both InkSoft and GraphicsFlow. The key will be ensuring products are intuitive, easy to adopt, and hitting the highest notes of user satisfaction across all demographics, allowing us to provide as much value as possible to as many of you as possible.

A hefty goal, but we’re sure Michael’s up for the challenge.

“Michael’s a seasoned professional with a strong track record in building world-class solutions,” InkSoft Inc. CEO Scott Allen says. “His UX focus will no doubt accelerate our promise to bring a highly intuitive and powerful user experience to the InkSoft and GraphicsFlow platforms.”

Michael’s team has just as much confidence in his capabilities. “Engaging with customers and understanding their problems, needs, and wants is the key to delivering exceptional user experiences,” they say. “With Michael leading the charge, we have every faith that we’ll accumulate more data, learn more about our customers, and move the business further forward than ever before.”

Humbled and eager to get started, Michael makes it clear how exciting he finds this opportunity to be. “Getting the chance to work closely with customers and witness the real-time impact of our products and services is going to be a true game-changer,” he exclaims. “I couldn’t be more excited to start digging in.”

With his diverse background in development, user experience design, and product management, it’s like Michael’s career path was molded specifically with this role in mind. But hard skills aside, it’s his creativity, meticulousness, and determination to exceed expectations that continue to set him apart.

“The point is, productive customers are happy customers,” Michael sums up. “And I’m more than ready to hone in on what’s working and what’s not across the entire customer experience.”

To bring us back full-circle, InkSoft co-founder and President JP Hunt know that our platforms’ best-in-class UX and UI experience is what keeps customers engaged, excited, and loyal to the community. “Over the years, we’ve heard time and time again that customers are attracted to the usability of our products. That’s directly due to Michael’s work,” he points out.

“We’re thrilled about this role and the value it will continue to bring to our customers and teams.”

JP said it best: we’re thrilled. We’re delighted to watch Michael do what he does best –, and we’re thrilled to watch all of your responses to the new upgrades, abilities, and innovations roll in.

And if you’re interested to see the unmatched usability our platforms are known for with your own eyes, we invite you to take a virtual tour! From Online Stores to Online Designer, our solutions are here to be used — and loved — by you. So get to know them.

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