Google Tag Manager is a free tool that makes it easy for InkSoft users to add and update website tags and snippets such Google Analytics, Google Adwords, Google Remarketing, Google Trusted Stores, Linkedin, and many more. This all happens with just a few clicks, and without needing to edit any website code.
This advanced feature allows for much control over marketing tracking as you can input criteria to trigger scripts. Example: You might want to fire a Google Remarketing script IF a website visitor navigates to the Design Studio page.
View the training guide here.
Watch the video below to gain a better understanding of Google Tag Manager.
