Bottom Line Up Front: If you’re looking to optimize your profits this year, Product Marketing is the strategy for you. InkSoft co-Founder JP Hunt breaks down the core principles —… read more →

Bottom Line Up Front: Our friends at ShipStation, the leading web-based shipping software, have just announced their Holiday Sweepstakes — and we wanted to give you the chance to enter!… read more →

Bottom Line Up Front: Branded merchandise is relied on by businesses big and small to fuel their gift, reward, and incentive programs. We break down why it’s so effective (for… read more →

As many of you already know, we at InkSoft love to highlight our community’s hard work. We love to tell the tales of your successes, and we love to learn… read more →

Bottom Line Up Front: From identifying your objective to choosing the right discount type for your audience, there’s plenty that goes into implementing discount strategies. We break the whole process… read more →