Curious how other apparel decorators are running their businesses?
You’re in the right place.
Welcome to the first episode of The Big Idea, an InkSoft podcast hosted by Marshall Atkinson. Learn to run a better, more profitable business directly from the people who are making it happen. We’re sharing stories from successful shop owners, industry experts, and decorating specialists every 2nd and 4th Thursday of each month.
In this week’s inaugural episode, we’re talking to InkSoft user Tom Rauen of Envision Tees. Tom’s made waves in the industry with out-of-the-box marketing efforts, including breaking the Guinness World Record for wearing the most T-shirts at one time (247 shirts, to be exact).
Everyone wants to do business with people they know, like, and trust. Tom has taken that to the next level by getting hyper-involved and hyper-visible. The result is what Tom calls “˜The Celebrity Effect.’ Most people know Tom’s name before he even introduces himself.
Dig into the episode to learn:
- How Tom used out-of-the-box marketing ideas to grow his business
- The steps he took to double the size of his business through acquiring other shops
- What to consider when you’re evaluating large purchases like this yourself
- How to make your business stand out in your community
Not part of #TeamInkSoft yet? Looking to improve sales for your business. Check out our Online Stores Platform and set up a personal tour today!
Nice morning listen guys.
Keep these Podcasts coming!
Are these available on Iphone podcasts?
Hey Michelle, great question! We’ll be launching on iTunes and other major podcast apps once we have several episodes live. We’ll be sure to make the announcement via email and here on the blog, so you’ll be notified if you’re subscribed. For now, the episodes are downloadable using the link underneath the player.