We all know holiday traveling sucks. In fact. AAA predicts this to be the heaviest travel day since 2005. Why not make it a little more enjoyable, with InkSoft’s The BIG Idea Podcast!
Catch up on every episode below, and get ready for some incredible guests to come in the next few episodes.
You can also subscribe and download on iTunes to get all the episodes! Remember to leave a comment and give us a rating.
Episode 001
Creative Marketing with T-Shirt Record Holder Tom Rauen
- How Tom used out-of-the-box marketing ideas to grow his business
- The steps he took to double the size of his business through acquiring other shops
- What to consider when you’re evaluating large purchases like this yourself
- How to make your business stand out in your community
Episode 002
Screen Room Secrets with Alan Howe from SAATI
- Why understanding the fundamentals of screen printing is critical for shop growth
- How standardizing work flow, no matter the task, can eliminate many major printing problems
- Why you shouldn’t underestimate the need for a well maintained screen room
- How to continually stay innovative as a shop, along with some of Alan’s favorite new technologies
Episode 003
Scaling Shop Business with Sandlot Sports
- How making the decision to “ask for help” facilitated the growth of Sandlot Sports
- The importance of setting company standards and training employees so you don’t have to micromanage
- Tools that your shop can use to better market your products and increase sales
- How InkSoft’s Online Stores made the buying experience easier for Sandlot Sports customers
Episode 004
Print Industry Vision with Ryan Moor of Ryonet
- How to successfully run a business around the concept of screen printing
- The biggest question you need to ask yourself to market effectively and efficiently
- Influencer marketing, and how to use it in your shop
- The method behind Ryonet’s infamous “how-to” videos
- What’s next for the screen-printing industry
Episode 005
Family Traditions with Northwest Custom Apparel
- Jim & Erik’s top tips for handling the stresses that come with the transitioning of shop leadership
- How they have been able to leverage each other’s expertise to continue to connect and market to all of their customers
- What unique ideas Erik was able to bring to the business, and the importance of being receptive to change
- Which Fortune 100 company Northwest Custom Apparel was the first embroiderer for (hint: Michael Jordan)
Episode 006
- How to move away from the lowest price mentality in your shop’s pricing
- Why you should focus on improving your shop’s value proposition and not what the guy next door is doing
- Why your shop needs to “go digital”
- How InkSoft can help make your shop “sticky” to customers and increase the lifetime value of that customer
- About Mark’s new project, Catalyst Plan, and how it can help your shop operate in the digital economy
Episode 007
Next Level Thinking with Adam Walterscheid
- About the YourCo. brand and how its products “make the closet, not the drawer”
- Adam’s approach to problem-solving, and the importance of measuring and tracking data
- The “ISO” mentality for shop management and leadership
- Adam’s journey to where he has gotten today.
Episode 008
Ink Don’t Think with Ray Smith of PolyOne
- How your shop can “raise the bar” on print technique
- About the most popular specialty inks, and how to use them in your shop
- How mixing colors may seem daunting but can be done in an easy way
- A way to tackle the “printing on polyester” challenge
- How to turn ink into a source of competitive advantage
Episode 009
Critical Business Review with Greg Kitson of Mindseye Graphics
- The danger of using other people’s price lists
- How focus marketing efforts on the customers who bring you value
- Why technology has made screen printing an “amazing combination of a craft and a science”
- Greg’s method for holding employees accountable
Episode 010
Rocking Promo Sales with Bill Petrie of PromoCorner
- The best practices a “newbie” can implement to get started with promo products
- How promotional products can help you compete in a one-stop-shopping economy
- The top three product categories in the industry that you NEED to be offering
- Why you don’t need to be a “product expert” to become a distributor
Be sure to subscribe and rate The BIG Idea on iTunes.
Want a little more help with your InkSoft account? You can always contact the Support Squad directly at support@inksoft.com or 1-800-410-3048 Option #1 for support.
Not part of #TeamInkSoft yet? Looking to improve sales for your business. Check out our Online Stores Platform and set up a personal tour today!
