We believe that designing for the future means understanding our past.

InkSoft has been serving printing businesses since 2009. For 7 years, we’ve been listening and building and listening some more. The result is a platform that provides a wealth of tools and resources for print shops of all sizes. And we’re pretty dang proud of it.

The thing is, we’ve gotten where we are because we haven’t been afraid to build a product based on customer feedback. And now, we’re excited to embark on our next phase of growth: Design First.

Design is not just how nice a webpage looks, or how moving a piece of art is. It’s about making sense out of the chaos, creating meaning where there wasn’t any before. We want to continue developing our product to be as useful and intuitive as possible. Design First will light the way.

We’re kicking off this initiative in a few ways. Next month, our Director of Product Development Matt Flansburg (he’s the guy who decides what the product actually does and looks like) will be setting the stage for the rest of our team. A key piece of this will be a private showing of Design Disruptors, a fantastic documentary that offers perspectives from over 90 top product designers in leading companies on how they make their products effective. (If you haven’t seen it, we definitely suggest finding a screening near you.)

What is software without impactful design? Not much, honestly. Which is why we”˜re downright giddy to get busy and continue building out the platform that you know and love. Keep an eye out. There are big things coming.