Bottom Line Up Front: If this year’s taught us anything, it’s that we can’t guess the future. But we can prepare ourselves. How? With insight. Take InkSoft’s 2020 End Of Year Survey now and receive all of the intel — to know exactly how your industry is getting ready for 2021.

This time last year, none of us could have predicted the course 2020 would take. 

We couldn’t have presumed the severity of the pandemic. We couldn’t have articulated the all-encompassing operational changes. And we couldn’t have estimated the significance of e-commerce in helping us — all of us — stay afloat.

But, now that the seismic shift has happened, it’s our job to react. It’s our job to observe the details, to study the pivots, and to analyze where our industry — where our colleagues, consumers, and competitors — go from here.

In other words: we need your help.

With the 2020 End of Year Survey, we’re aiming to get a good look — an inside look — into the intricacies of how things have changed. Not in broad terms, but in specifics. What are your business’s priorities today? How are you fielding orders? How are you feeling — really feeling — about 2021?

Don’t worry — the questions are by and large multiple choice, so you won’t be prompted to write a personal essay. What you will be prompted to do is share your own insight and opinions, based on the context of your own experiences this year. And we’re certain that, when enough of you take part, we’ll have a great deal of invaluable information to send your way.

That’s right: since we’re in the business of making your business run smoother, the real prize here isn’t a new iPad. We mean, it is a new iPad, but beyond that sweet tech gadget that goes to one lucky winner — we’re offering all entrants their own look into the crystal ball. 

As soon as you submit your survey, you’ll be added to the list of industry professionals who’ll be getting the survey results. And that means that you’ll get to see for yourself what your peers are up to — how they’ve been adjusting, what they’ve been prioritizing, and whether they see 2021 as a year to focus on their internal development, their product offerings, or charging full-speed ahead with sales. 

These results will give you a bird’s eye view of your industry. What it looks like today — how your colleagues and competitors have coped with the earthquake that shook their norms — and how it’ll look come the new year. It’ll help you determine your next moves, get a clearer picture on how to keep up and how to stand out, and give you the community insight you need to know you’re not in it alone.

Knowledge is power — and at a time when all of us have been confronted with how little control we have over what’s coming next, surveys like this help us prepare. They help us arm ourselves with the tools and tactics we need to hit the ground running, ensuring that no matter what comes next, we’re capable — and ready — to tackle the challenge.

It’s 15 questions. It’ll take you about 5 minutes. And it’ll give you the key to figuring out where your industry — your business counterparts, your mentors, and your decorated apparel community — is at. 

As of today, the survey’s live — so go ahead and check it out here. It’ll be up and running until November 30th at 11:59 PM PST.

Like we said, the grand prize is a new iPad. 

One winner will be selected at random (using random.org) and will be announced, via social media, on December 3rd, 2020. In order to be eligible, entrants must be at least 18 years old and located in the United States or Canada. 

So there it is — the breakdown of the 2020 End of Year Survey. There’s a free iPad in it for you, but really, there’s so much more than that on offer. 

Insight. Understanding. Power. 

Give your business a way to digest the past year — and set up for the new one — by getting to know the intricacies of the community. Take the survey now. Big-picture knowledge awaits.

And, if you’re not already involved with the InkSoft Online Stores set-up, now’s a solid time to get your e-commerce capabilities up to snuff. If there’s one thing we know for certain about the coming months (and beyond), it’s that online selling isn’t going anywhere. So arm yourself with insight, but don’t forget to arm yourself with the technology you need to stay relevant too. 

Check out all that our Online Stores offer here.