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Strategy
Boost your average order value (AOV) by offering relevant ‘add-on’ products and options in the checkout process.
Why it works
Add-ons are generally considered desirable as they provide benefit and real value to consumers by augmenting or enhancing products. By offering add-ons, you can easily boost revenue and profit margin.
Benefits of add-ons
- Enhance the customer experience
- Boost customer satisfaction
- High profit margin
- Competitive differentiation
Add-on ideas
- Folding
- Bagging
- Custom hang tags
- Ink / print upgrades
- Gift wrapping
- Shrink wrapping
InkSoft has an add-on feature which can be controled for each webstore and can be restricted to certain products. This allows you to create relevant add-ons by webstore and by products.
Takeaway
Add-ons provide a win-win for customers and for e-tailers. Customer get to enhance the products they buy and e-tailers enjoy increases in average order value.
