Print Pricing Background
Before you get started setting up print pricing you need to have some background understanding:
Print Pricing is assigned according to what kind of graphic is put on a product.
There are two types of graphics -
- raster (flattened and/or full color) and
- vector (has vectorized changeable layers).
There are two types of printing capabilities to correspond with these – DTG (direct or digital) printing for raster graphics and Vector printing for vector. You can enable one or both of these types of printing capabilities from your config > global settings > general > fulfillment details page. If you enable the capability, you MUST setup print pricing for it (for ALL quantity breaks).
Some general rules to keep in mind while setting up print pricing:
- Art: Enabling a printing capability enables that type of art in your store. If you enable only vector printing, you will only have vector graphics in your store. If you enable DTG printing or both kinds of printing, you will have both raster graphics and vector graphics in your store (since you can print a vector using Direct printing, but you can’t print a raster image using Vector printing – normally)
- Vector Pricing assignment: If a vector graphic is put on a product, your store will attempt to use the vector print pricing grid. For stores with both printing capabilities, if the order quantity or number of colors ordered doesn’t fall within your vector pricing parameters (minimum quantity, max colors), it will use the DTG print pricing instead. If DTG print pricing isn’t setup, it will then use your Backup pricing (shown on bottom of DTG print pricing page).
- Raster Pricing assignment: ALL raster graphics put on a product will ALWAYS use the DTG print price grid. If there isn’t DTG pricing setup for larger quantities, your store will use the automatically set and unchangeable BACKUP pricing of $4.50 per side. To avoid this, be sure and set DTG print pricing for ALL quantities.
- Uploading in Design Studio: By default, people will be able to upload raster images such as jpgs in your design studio, but if you are a vector-only store, it will force your customer to choose and assign the number of colors in the graphic, so that vector print pricing can be used. DTG enabled stores also have a “full color” option during the upload, which will use DTG pricing. For pricing purposes, once these designs are uploaded and assigned colors, they are considered vector. The art on the order you receive will still be raster, but the graphic will have been priced using your vector print pricing. You can choose to allow people to only upload vector graphics with file types PS, EPS, SVG or PDF from your Store Options page.
For VECTOR-ONLY stores:
- Checkout: Order quantities and number of colors must match your Vector Print pricing parameters or your customer won’t be able to checkout.
- Design Templates: Only design templates with the number of your max number of colors or less will be in your store.
- Clip art: Higher numbers colors of clip art will be allowed since the customer can eliminate colors themselves to meet the checkout max color criteria.
- Default and Backup Pricing: Default and/or Backup print pricing will only come into play in two situations: 1) You have no print pricing setup in your vector grid. (2) You have the “combine print and product pricing everywhere including the first default side” turned on in your Store Options. That adds print pricing to a blank product even before a design is added, however, it can ONLY use the “Default print pricing”. Once the design was added it would change to the vector print pricing you’ve specified.
- Distress Option: The Distress options will not be available in your design studio since the artwork it produces is raster (even if put on a vector image).
Multiple Schedules/Grids for Print Pricing
It is possible to set up unlimited digital and vector print pricing schedules. You can assign a schedule to individual products. Example: You could create a digital print pricing schedule called: Digital Signage and then assign it to specific products. All products not assigned a custom grid will use the Default version of that grid using the rules above.
Print pricing is designed to allow you to configure prices that you want to charge for printing. InkSoft will add the product price + the print price to determine the per unit total.
InkSoft has three methods for print pricing:
1: Digital Print Pricing
2: Vector Print Pricing
3: Free Printing
Free printing is a way to set up your product to not include print pricing at all. If that method is chosen on the Edit Product screen, the only pricing that will be used is the Product Pricing that is set. This is generally used for Static Products (non-customizable products with the design already on them, but it can be used for customizable products as well).
Each product can be configured individually or down to the style/color level to have either Digital Printing or Vector Printing enabled or both. (You can’t use some printing methods on some types of fabric or DTG printer may not print on a certain color garment)
If Free Printing is enabled, neither of the first two can be enabled.
To set up print pricing go to: Global Settings>>Printing>>Print Pricing
Print Pricing Cont…
After selecting Print Pricing, you will be greeted with options to select Digital or Vector print pricing settings. Select the desired option.
On Vector-Only stores, the button that says “Digital Print Pricing” will say “Default Print Pricing” instead. See above Vector-only rules for when Default pricing is used.
Configuring Digital or Default Print Pricing
- Establish the FIRST tier for your pricing. Enter the minimum qty and max qty for the first tier. Example: 1-12=$6.50 per side print price
- Enter in pricing for team names & numbers. NOTE: You can disallow names & numbers globally per store or per product (Globally: Store controls, store options see here For individual products go to edit product to control this, see here )
- Enter custom side pricing if applicable. This allows you to ‘override’ your default pricing. Example: I want to charge less / more if the back or sleeves are designed.
- Select ‘Create This Pricing Level’ to save and create the next tier
PLEASE NOTE: It is possible to create unlimited pricing tiers for various printing processes and then assign them to specific products. See here. Example: Can you create a DTG pricing schedule, a digital print sign, sublimation, digital heat transfer etc.
Configuring Digital Print Pricing Cont…
- Optional: You can create a new, pricing grid for specific printing processes like DTG, Sublimation, Wide-format printing etc.
- Edit, delete a tier
- Add new tier: You can continue to add pricing tiers.
- IMPORTANT! PLEASE NOTE: About backup pricing. If there are gaps in the quantity configurations defined for all of your stores or if no configurations are defined, orders processed through your store will use the backup settings. Example: If you have a price defined for quantities of 1 – 5 items and another for 10 – 15 items and an order is placed for 7 items, that order will be priced using the backup settings to prevent you from not charging for printing.
Configuring Vector Print Pricing
Vector print pricing allow you to charge based on the number of colors in a design.
- Set your maximum number of colors that you will allow.
- Break Count: This refers to the amount of price levels you want to have
- Minimum Quantity: Establishes the min. qty and the ‘starting point’ for your first pricing leve.
- Product Qty Breaks: Refers to the qty ranges. Example: 24-48, 49-72, 73-144 etc. NOTE: Your first break will being with your minimum qty.
- Team Prices for Names & Numbers*
- Enter Setup charges: Optional Enter a value of 0.00 if for NO set up charges.
- Enter your print price for each Product Qty Break column.
*NOTE: You can disallow names & numbers globally per store or per product (Globally: Store controls, store options see here For individual products go to edit product to control this, see here )
**NOTE: While you can create more than one custom vector print pricing grid, your Minimum Qty and your Max Colors apply to ALL vector grids.
Configuring Vector Print Pricing Cont… Example
Below is an example of what your vector pricing should look like. Note: Data / figures used are arbitrary and are for presentation only.
# of Colors: Fields do NOT get added to the one before. For example: If you have $5.00 in setup charge field for 2 colors, when someone purchases a design with two colors, it will charge only $5 for the entire setup and NOT $5 plus the 1 color field of $20.
NOTE: Each field must be filled in to save the grid. It will NOT save if any fields are blank.
Multiple Print Side Discounts
You can apply rules to automagically apply discounts to multiple print sides.
- Global % discount for additional print areas. Applies to your main fulfillment store
- Apply a % discount for additional print areas for all / any storess
Combining Product & Print Printing (highly recommended)
It is possible to combine product and printing price. This is highly recommended.
To enable combining options go to your main fulfillment store controls tab>General>Store Options>Global Options. Scroll down to ‘Shopping Cart’. See below.
Combining Product & Print Printing (highly recommended) Cont…
Select the appropriate option from Print & Product Prices. Combine Print & Product Prices in cart and quote is the recommended setting.
PLEASE NOTE: When using the “Combine Print & Product Prices Everywhere” option, InkSoft will use the default (or DTG if you have it) print pricing to showcase estimated prices on blank products. Also, if you have Product Quantity Discounts setup, this option will not only apply the quantity discount to the product price but also to the printing price. The first four options will only apply the quantity discount to the product price.