Have you been following the news lately? If so, you’ve likely heard the name Diana Nyad. Nyad, a 62 year old endurance athlete, attempted to swim a record 103 miles from Cuba to Florida. Nyad’s record ‘Xtreme Dream’ required donations to fund the effort. Team Nyad partnered with an InkSoft client to create a webstore to sell ’Xtreme Dream Gear’ in an effort to raise funds.
Why this is a success.
Prominent attention was given to the ’Xtreme Dream Gear’ InkSoft Powered webstore from www.diananyad.com.
Takeaway: Partnerships are key to establishing these selling opportunities.
The Xtreme Dream Gear store is well merchandised with static (pre-decorated) items ranging in cost from a $2.99 debossed wristband to a $17.99 long sleeve shirt.
Takeaway: Simplicity, in addition to offering products that compliment any shoppers budget is always a winning strategy. So far, this single webstore has produced over 700 orders and over $25,000 in sales.
InkSoft Powered webstores are key to developing profitable selling opportunities. Many organizations and events are in need of easy, no overhead fund raising opportunities. Be the problem solver and solution provider. Make it a goal to seek out, and present the benefits of a webstore with one new prospective client each week!
Need more evidence? Checkout this success story.
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